In 1860, Louis-Ulysse Chopard founded Chopard in Sonvilier – a small city near Bern, Switzerland.
Since then, Karl and his wife, Karin, have developed Chopard in the direction of expanding globalization and enhancing brand reputation.
From a workshop specializing in pocket watches and chronographs in Sonvilier – Switzerland, Chopard gradually asserted its position in the high-end watch market.
The Scheufele family brought many innovations to Chopard: the new production site in Geneva-Meyrin and the development of women’s watches (1974);
First watch with diamonds that move and slide freely between two layers of transparent Sapphire glass – Happy Diamonds collection (1976).
A watch with a retrograde perpetual calendar complication – Luna D’Oro (1984).
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The Chopard watch collection for men and women has a luxurious and sophisticated beauty, expressing the aesthetic and fashion sense of the wearer.
Besides, the Scheufele family’s fusion of the superior jewelry know-how of the family from the gold capital of Pforzheim with the Chopard family watchmaking tradition has brought an undeniable strength in the field of watchmaking.
The design belongs to the Imperiale line
As a family business, Chopard always values sustainability and considers it a core value of the brand.
In July 2018, Chopard announced that it would use 100% ethical gold in all jewelry and watches.
Design belongs to the Classic line
“We have been able to achieve this because over 30 years ago we developed a vertically integrated product, while investing in all the craftsmanship in-house, from creating a
The Green Carpet collection uses ethical gold that Marion Cotillard first wore on the red carpet at the 2013 Cannes Film Festival, produced exclusively from Fairmined gold, as well as the High Horlogery L.U.C Full Strike watch and the Happy Palm watch.
Chopard, a certified member of the Responsible Jewelery Council since 2012, strives to continue sourcing emeralds, Australian mine opals and RJC certified diamonds.
One of Maison Chopard’s iconic products – the Happy Sport watch was launched in 1993. This was the first watch design made of stainless steel and diamonds at that time.
The Artist of Emotions since 1860
Celebrating the 25th anniversary of the launch of Happy Sport, Maison Chopard introduces the feminine and modern Baselworld Edition collection with 3 colors: silver gray, light pink and light blue.
Happy Sport 2018 collection marks the 25th anniversary of its launch.
In addition, to make the 25th anniversary even more special, the brand also launched two special limited edition lines: Happy Palm and Happy Fish.
The Happy Palm is made of 18 carat certified Fairmined gold and diamonds and a palm leaf motif inspired by the Palm d’or.
Happy Fish with domed fish design made of rose gold and self-luminous pearl face.
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