PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents 1PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents 1

When the new trends of the times require more from an architectural shape or an overall design, relaxation and entertainment spaces such as bars must satisfy even more stringent creative criteria:

As a guarantee for the quality of the competition, HEINEKEN Vietnam has invited judges who are both knowledgeable about design expertise and grasp the lifestyle trends of young people, and will accompany the contestants throughout the competition.

The four judges come from various fields of creativity, design, art and entertainment:

1. Vo Hoang Yen – Super Model / Super Model

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

Vo Hoang Yen is a famous supermodel in Vietnam with a rich history of artistic activities.

Inspirational Quote: The one who regains his glory is the true winner

2. Vu Hoang Anh – Product Designer / Product design

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

Vu Hoang Anh is a Vietnamese designer and artist with specialized training in sculpture at Wesleyan University.

Vu Hoang Anh always believes that product design is about providing solutions to human and life problems.

3. Nguyen Phan Thuy Duong – Managing Editor ELLE Decoration Vietnam / Managing Editor ELLE Decoration Vietnam

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

Master of Design Management (SCAD) and Master of Visual Design (SPD), Lecturer at Ho Chi Minh City University of Architecture, visiting lecturer at RMIT University.

Duong’s passion is to learn about the art of crafting from different cultures around the world, the art of typography, architecture and furniture design.

Inspirational quote: I hope to see young people with similar interests shine with their passion and bring a new breeze to Heineken® in this competition

4. Dzung Yoko – Creative Director / Creative Director of ELLE Vietnam

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

As one of the most influential faces in the creative design world, especially the fashion industry in Vietnam, Dzung Yoko’s works are always known for their distinctive style, richly inspired by history.

Inspirational Quote: “Ideas come from different places: from life, magazines, movies or even in dreams.

5. Anna Bizon – Senior Marketing Director, Member of HEINEKEN Vietnam Executive Board

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

6. Jason Morris – Head of Trade Marketing / Trade Promotion Director of HEINEKEN Vietnam

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

The `DIFFICULT` problem of bar space to satisfy modern youth

PROJECT REFRESH – The journey to find a new look for Heineken® bars with young Vietnamese design talents

Young people in big cities like Hanoi, Da Nang, and Ho Chi Minh City are demanding more and more entertainment after stressful working hours.

For that reason, a convincing entry will win a cash prize of 300 million VND and the opportunity to participate in the project of producing the creative photo series [Winner] x ELLE DECORATION in magazines as well as exhibitions in

Unleash your creative passion with 4 unique design themes

Without constraining the creativity and design talent of students as well as young Vietnamese designers, four topics with four different contents and inspirations will help candidates unleash their breakthroughs.

Global Experience

With their own unique cultural sound and unique experience space, famous bars in distant lands such as Amsterdam, London, New York,… are always one of the must-visit places.

Vietnamese Imprint

Architectural objects are grand and symbolic but still contain the pure soul and Vietnamese cultural identity, contributing in no small part to the strong pride of the Vietnamese people.

Green space

As environmental values and commitment to sustainability gradually rise, transforming a bar so that it blends into the rhythm of nature, is environmentally friendly, reduces carbon emissions and creates green space.

Overcoming All Stereotypes

Getting rid of all the preconceived stereotypes often found in a bar space, this is a golden opportunity for us to create a space that embraces the vision of the future and the breath of a groundbreaking contemporary, creating a

The two rounds of jury selection and mass voting will definitely be the most accurate test of your creativity.

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