The video is a beautiful work with cinematic angles, however the content related to religion and social characteristics shown in the images has received a lot of criticism.
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Beyoncé was criticized for impersonating an Indian woman but not wearing a discreet outfit
With her blonde hair, blue eyes and seemingly bleached skin, Beyoncé represents a message to Desi women and women of color: if you want to be beautiful, have bright eyes.
The images of monks and children dressed as Lord Shiva and the Holi festival (color festival) in the MV are also said to not only add a strange element to Mumbai but also lead viewers to misunderstand the true meaning.
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The MV was filmed on the bustling streets of Mumbai, India
Music videos are a way to help convey a culture to people who have never had the opportunity to visit unique places or to those who do not understand that, although Hanna hand drawings are beautiful, they also have their own meanings.
Debates about respect or lack of respect for culture are not new.
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In recent years, the use of Indian cultural images in music videos by American singers has repeatedly caused controversy.
“Hymn for the Weekend” has currently reached more than 23 million views on Youtube.
But first, perhaps what they need to do is avoid the mistakes they made in the video.
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