Fashion
Fashion brand Gucci accused Forever 21 of plagiarism
The content of the lawsuit includes a petition to dismiss Forever 21’s (F21) previous complaint about their brand being damaged by Gucci’s lawsuits, and continues to counter Forever 21 for `violating
According to the content of the lawsuit, Gucci counterclaimed because `Forever 21 dared to challenge the brand’s most famous and identifiable marks.
This complaint just filed by Gucci in the US District Court in California is the latest move in protecting its brand image after sending a series of letters asking Forever 21 to stop using and selling these items.
The products are in the list
Previously, Forever 21 filed a petition with the District Court of California to seek protection against Gucci’s lawsuit.
While Forever 21 insists that they do not violate Gucci’s trademark copyright, everyone knows that it is no coincidence that fast fashion brands have quickly turned to Gucci as the `center of their emotions`.
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But to prove trademark infringement, Gucci must present convincing evidence that consumers also think the Forever 21 products listed in the lawsuit carry designs `stolen` from Gucci, or introduce
On the left: Gucci’s silver bomber jacket |
“Gucci’s stripes are registered in many product categories and long enough to be undisputedly theirs,” said Susan Scafidi – founder and director of the Fashion Law Institute at Fordham Law School –
The history of existence and development of Forever 21 is associated with a series of lawsuits from other fashion brands over allegations of design copying.
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But there are opposing opinions that say that plagiarism does not affect business activities but actually promotes the luxury industry to innovate and develop, creating more demand for the consumer segment.
For more than a decade, law professors Kal Raustiala and Christopher Sprigman have written about “the piracy paradox,” arguing that copying by the modern fashion market
