Over the past 5 years, the financial situation of the Victoria Beckham brand has been in an alarming state, with the most recent loss recorded in August 2022 being 54 million pounds.
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Founded by the love of fashion of a true believer, Victoria Beckham has made fans admire since the launch of its first collection, including minimalist designs created from modern techniques.
But the brand has never `earned` revenue for more than a decade despite achieving many artistic successes, and the consecutive losses in recent years have not only surprised financial analysts but also the public.
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“If I want the brand to continue to exist in 10, 20, 30 or 40 years, I will have to find a way to break even, and then make a profit.”
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The reason stems from Victoria Beckham’s vision of minimalist fashion, which is no more outstanding when compared to previously existing brands such as The Row and Celine.
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In an effort to find an answer to the difficult profit problem, the British designer `replaced` the operating team.
A future where high-end designs come closer to consumers through `soft` prices is the finish line that Victoria Beckham focuses all her efforts on reaching.