Tommy Hilfiger has just upgraded the Tommy Adaptive fashion line to include fashion designs that match modern trends for people with disabilities.
Talented young autistic chef Jeremiah Josey in Tommy Adaptive’s new advertising campaign.
People with disabilities often have difficulty choosing and wearing clothes, due to the lack of user-friendly or fashionable designs.
In 2016, the company cooperated with Runway of Dreams – a non-profit organization of mothers with disabled children, to launch a fashion line for disabled children.
In 2017, with the launch of Tommy Adaptive, the brand expanded its fashion line for adults with disabilities, showing the company’s strategic progress in this unique fashion line.
Tommy Adaptive’s first collection received positive feedback from the fashion world and the disability community.
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With the Spring 2018 collection, Tommy Hilfiger offers a variety of trendy designs for people with disabilities.
Shirt buttons are replaced with magnetic buttons.
The waist is designed with a convenient adhesive buckle.
Pants legs with magnetic button design allow people with disabilities to wear clothes more easily.
In tune with Tommy Hilfiger’s fashion inspiration, Tommy Adaptive uses dark blue, red and white colors with an urban sporty style.
In a letter to the press, Tommy Hilfiger shared: `Tommy Adaptive’s mission is to serve and empower people with disabilities, allowing them to express themselves through fashion.`
Tommy Hilfiger invites people with disabilities who have a positive impact on the community to participate in Tommy Adaptive’s Spring 2018 advertising campaign.
Tommy Hilfiger took feedback from people with disabilities to improve product quality in its second collection.
The bag is designed to be more convenient for people in wheelchairs.
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